IT starts with strategy

At Salt & Pine, we believe effective marketing begins with a clear, well-crafted strategy. We specialize in helping nonprofits and small businesses develop smart, sustainable marketing and communications plans that drive real impact. Whether you're looking to grow your audience, increase engagement, or refine your messaging, we’ll create a strategy that aligns with your goals and sets you up for success. From editorial calendars to audience targeting to persona development we take the foggy world of marketing speak and translate into actionable steps and implementable plans.

Let’s build a plan that works for you!

  • Content strategy & planning

    Development of a editorial content calendar for long and short form (weekly, monthly, or quarterly).

    Blog and article planning for thought leadership and SEO.

    Social media post structuring for maximum reach and engagement.

    Multi-channel storytelling strategies to amplify impact.

  • Brand Messaging & Audience targeting

    Creation of audience personas based on research.

    Competitive market analysis.

    Messaging frameworks that align with your mission and values.

    Clear brand voice and tone guidelines for consistency.

    Calls to action (CTAs) that drive engagement and conversions

Ready to create a marketing strategy that makes an impact?

Let’s build a plan that fits your goals, engages your audience, and drives results.

QUESTIONS? BOOK A FREE CONSULTATION